It’s a rare moment when I decide to plug a company, but I think the time has come for me to come out and declare, I love Think Geek, and everyone else should too.
It’s easy to love Think Geek, a website with a leviathan-sized inventory of great geek things, from Prancing Pony barware to a Tim the Enchanter hat to a pocket chainsaw. If Think Geek had a brick-and-mortar storefront, it would be geek heaven.
But even better than the wide variety of cool stuff Think Geek sells is the fact that Think Geek recognizes that women are geeks, too. In addition to having super-badass Ada Lovelace and Mary Shelley T-Shirts, they have shirts recognizing that women also work in IT, as coders, play video games, read superhero comics, play D&D. (And even better than having Ada Lovelace and Mary Shelley T-shirts for women, is that they have them for men, too!)
(That last shirt is available in girls sizes, too! The perfect response to the girls shirt that got JCPenney in some hot water, because it said, “I’m too pretty to do homework so my brother has to do it for me.”)
It probably helps that women work for Think Geek. After all, the easiest way to make your company woman-friendly is to actually hire women and allow them to make actual decisions. And it’s more than just hiring women and tossing them a little power; it’s hiring women and giving them the freedom to be acknowledged as women who work in an area, like geekdom, traditionally seen as a man’s world. Even more than being allowed to be women, these women should be allowed to be geek women, for example, without that meaning “the counterpart to the real geeks– men,” or “the second option, where the first and preferred option is men.”
Sure, there are some things Think Geek sells that I’m not particularly fond of, like the Women of Star Wars deck of cards, but those things are in the minority. That item is the only one I’ve seen on their website that I find offensive. Obviously, I’d rather the uncomfortable-count be zero, but I would say that the good woman-friendly things about Think Geek hugely overshadow the one or two imperfect things, like the fact that the Electronic Rock Guitar and Wifi Detector shirts don’t come in women’s sizes. I’d rather give my money to a company that, most of the time, recognizes that I am a geek, not despite being a woman, but in addition to being a woman.
So, as you’re looking for presents for geeky loved ones this money-spending/holiday season, spend some money at a website that thinks women are people, and geeky people, at that.